The guide
Understanding fine jewelry
Gold, platinum, diamonds and gemstones in four quick reads. Know what you are choosing, and why it matters.
GIA or IGI report on request
Natural & lab-grown
14k & 18k gold
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01 · Gold
14k for every day. 18k for richness.
- 14k · 58.3% pure gold. Strong, scratch-resistant, great value.
- 18k · 75% pure gold. Warmer, richer color, slightly softer.
02 · Platinum
Naturally white. Built to last.
- Never needs rhodium plating to keep its color.
- Extremely durable and hypoallergenic.
- Heavier feel, typically a higher price.
03 · Diamonds
Natural or lab-grown? Both are real.
- Natural · formed over billions of years, prized for rarity.
- Lab-grown · identical in every way, at a more accessible price.
04 · Gemstones
Color, character and meaning.
- Precious · sapphire, emerald, ruby.
- Semi-precious · amethyst, garnet, aquamarine, topaz.
- Sapphires and rubies suit everyday wear. Emeralds need extra care.
Quick tip
Choose 14k for durability and everyday wear. Choose 18k for a richer color and a more luxurious finish.
At a glance
Three metals, side by side.
| 14k gold | 18k gold | Platinum | |
|---|---|---|---|
| Color | Slightly lighter tone | Richer, warmer | Naturally white |
| Durability | Scratch-resistant | Softer, may show wear | Extremely durable |
| Price | More affordable | Higher | Typically highest |
| Best for | Everyday wear | Statement pieces | A lasting white finish |
Quick guide
Which is right for you?
I will wear it every day
14k gold
I want the richest color
18k gold
I want a naturally white metal
Platinum
I value rarity
Natural diamond
I want exceptional value
Lab-grown diamond
I want color and meaning
Gemstones
Good to know
Common questions.
Are lab-grown diamonds real?
Yes. They are chemically, physically and optically identical to natural diamonds. The difference is origin and price.
Which gold suits an engagement ring?
14k is a popular choice for its durability and value. 18k offers a richer color if you prefer a more luxurious look.
Is platinum worth it?
If you want a naturally white, extremely durable metal with no rhodium plating, yes. It is typically more expensive due to its rarity.
Can I wear emeralds every day?
Emeralds are more delicate and need extra care. Sapphires and rubies are better suited to everyday wear.
Questions? Speak with us
